Hello, this is Haard and Today you will learn special secret to make marketing better work for you. Do not distract yourself by annoying notifications. Read this article by giving your 100 percent so that after reading this article you can become better marketer.
1. Fundamentals of Marketing…
Are you curious about what first thing you need to know in the marketing? Ask yourself a quite simple question: Why should your customer buy your product or service? So now you will realize your product or services must provide some solution to your customer. It must fulfil one or two needs of your customer. Suppose you make something which no one needs who will buy it. Existence of your product or service must serve the purpose. .
Product and Audience: As any game, marketing too has some fundamental laws, knowing that will increase the chances of sucess. Marketing starts even before your product comes into the market. Make micro study of the niece market you are targeting. Make a micro study of the niche market you are targeting, and consider leveraging the benefits of billboard advertising to enhance your overall marketing strategy.
Remember Your product is more important than marketing. If you have a high-quality product, then a little effort in marketing, especially through strategic techniques such as billboard ads, will give better results and more sales. The key goal of marketing is to convert visitors into customers. Thus, if you create a quality product based on customer’s needs, marketing will give a significant boost to your sales. However, if you have a very useless product, then marketing will unfortunately accelerate your business failure.
Applying CPT: Right Communication to right Person at Right Timing. You need to send right message, like what are the issues your product or service can solve, to right person (those who are facing such issues), and at the right time (they need urgent solution). suppose some people want MIS reporting, and you end up giving advice on bookkeeping, which will be poor communication to right person (as he wants solution) at right timing.
Thus, making Right communication to right person at the right timing is the essential key of marketing.
Customer Delight: Happy Customer Brings more customers. You need to be in touch with your customer by sending them regular email, messages and asking feedback. You can thereby improve product quality and customer satisfaction. Your customer will be happy, as a result he will recommend your product to others.
Thus, Always try to make your customer happy.
Trusted Brand: Finally, The game changer element: “Trust” & “Brand“. You need to gain trust of your customer and future prospect. If your prospect trust you, he will become your customer too. So, marketing is not something you do just for selling your product. You are doing marketing to gain trust and make brand. You need to capture a position in the mind of your customer. Once you become a big Brand the requirement of Marketing will be very minimum. E.g. google never have to do marketing for search engine. Infact, those who want to search anything, will search it at google even though search engines like Bing, DuckDuckGo are available.
2. Digital marketing vs. Traditional marketing: what is that and what to select
Meaning: Digital marketing is using digital channels such as websites like Zerobounce.net as tools for marketing communication. Traditional marketing, on the other hand, uses traditional channels for marketing communication, such as newspapers, television, radio, printed media, such as certain billboard advertising manchester, and so on. The primary distinction between these two is the media employed for marketing.
Attention: Traditional marketing doesn’t mean its old school marketing and not so important. Infact, what medium to use depends upon the audience you want to target.
Statistics: As per ourworldindata.org’s 2016 report, India has 391 million active internet users. (Which must have increased drastically after the launch of JIO) and as BARC Study there are 762 million TV viewers per week. Radio listeners are about 51 million.
Examples: When you are selling a CAR, you first must spread awareness, for that TV and newspaper ad campaign will work. Your prospects will then search about the same in the google and will reach to your website, then he will check the features and book a test drive. Then he will reach the showroom, check the car, and finally decide whether to purchase the same or not. Let’s take another example, if you wish to sell single house at specific location then, you should give advertisement at local newspaper. Now, suppose you want to sell digital course, social media and digital marketing will serve the purpose. Thus, by reading the examples now it is noticeably clear that all the medium has its own importance. You must carefully select the medium as per the requirement.
Cost and Effectiveness: As compared to traditional marketing, digital marketing is very much precise, give better ROI, and is more efficient because you are targeting specific audience. e.g. You Facebook ad campaign targeting Students studying in college located in Gujarat
3. CATT Marketing Funnel
What is CATT: CATT (Content-Attention-Trust-Transact) is a secret formula given by Digital Deepak. It involves steps from getting leads to making sales. You need decent quality contents which solve reader’s problem. This will help you get more attention from users. You will gain trust as your solution worked from them. This trust will convince users to make a transaction. i.e. when you sell something, your users will pay attention to you because they trust you and finally they buy the product or services from you.
Wealth= n^ CATT
where,
[n]—–Niche (Your success & wealth depends on the niche you choose)
[C]—–Content. (Create useful content that attracts people from your niche. Blog posts, videos, lead magnets, live webinars etc.)
[A]—–Attention. (Drive attention (traffic) to your content using SEO, Social Media, Paid Ads and Referrals)
[T]—–Trust. (Build trust with your audience with trip wires, marketing automation and retargeting.)
[T]—–Transaction. (Convert your leads into customers with natural sales methods.)
Niche test to find your Niche:
To know your niche you need to know 3 things.
Do you have talent or skill?
Are you passionate about that skill?
Is there market for that skill that you have?
If the answer is yes, then this is the niche you should go for.
CATT Marketing Funnel: CATT funnel is how your audience will go through with you in the entire journey.
4. Integrated Digital Marketing
What’s that: Integrated digital marketing is the integration of various forms of digital marketing together like a machine.
Why: Many people focus on just SEO or Facebook ads or try to send emails but they end up getting no better response.
How to do it: Instead of selling any product directly or running paid campaign to sell product, try to sell content and get people into email list first. Then make appropriate conversation with email. Share content to social media and blog. People visit your site for your content. Once you have built enough trust you can convert the lead and generate sells.
5. Personal Branding: MassTrust Blueprint
Why it is important? : It is not enough just to be good at something, people should know that you are good at something so that whenever they need help in particular thing, they just think of you.
How to evolve? There is a MassTrust Blueprint given by Digital Deepak, which you can use to evolve Personal Branding.
Learn: Learn a new skill through Concepts, Facts and Procedures. Understand the concepts. Remember the facts and practice the Procedures. Negotiate favorable terms for processing credit card fees based on your business volume.
Work: Put your newfound skills to work. Implementing it in the real world will give you better understanding.
Blog: Write about what you have learned and experienced through your work. When you write, you understand it better, but you will also start building your personal brand.
Consult: Now that you have a personal brand through your blog, have work experience and have learned the fundamentals, start consulting other businesses instead of working for them.
Mentor: Mentor others who want to become like you. Mentoring will help you scale your understanding to a whole new level.
Startup: Start your own product or service business with the understanding that you have developed about the market, the problem, and your own skills.
Thus, the above process will help you become bigger personal brand.
Let us recapitulate.
Today we learned about fundamental of marketing where we understand that customer and need is the prerequisite for marketing. Then we understand the medium of marketing: Digital vs Traditional marketing which need to be selected considering the product and audience you want to target. We have learned CATT framework – a secret formula given by Digital Deepak that will surely help you generate quality leads and long term followers. We too learnt integrated marketing which has taught us to make combine use of all the tools. And lastly, we considered importance of personal branding.
If you can’t make use of your office time, you can go ahead and check my this article which will help you set your daily routine.
Where you find yourself difficult? What are the things not working with you? Write below in the comment box. I promise, I reply to you comment.